BerkleyBigFish knows YOU want to hook a “Big Hawg” that could win YOU a day fishing with Hank Parker! That’s why we’ve teamed up with Berkley® PowerBait® to help you along the way.

Fish love to chomp on PowerBait® and its unique scent, colors and action make those “Toads” hold on longer - allowing you more time to feel the bite and set the hook! The research behind PowerBait® is second to none. If you want the most perfected artificial baits in the world, hook onto some Berkley® PowerBait®.